What is a niche market? A niche a small section of the market, targetting people with specific needs or interests. Do I need a niche for teaching English online? It’s tempting to think that it’s better not to limit your options but this often creates a vague offer rather than showing potential customers that …
How to find your niche for online English teaching Read More »
If you’re setting up your own online school, chances are you are going to need access to free online images, whether it’s for your website or to promote yourself on social media. Whilst it’s always nice to use your own images, it’s not always possible. Here are some useful sites where you can find high …
Where can I get free, high quality images to promote my school? Read More »
Are you thinking about going freelance but concerned about how to get students? Or have you gone freelance but struggling to find enough students? Many ELT teachers have very little marketing training and so the prospect can seem daunting. However, rest assured that you have likely done a lot of the hard work already. A …